How to become a marketing specialist in Australia
Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Pay and growth are for the wider advertising and marketing professionals group, which is as fine as the data goes. The all-jobs median is $1,852 a week. Jobs in the advertising and marketing professionals group are projected to grow 22.1% between May 2025 and May 2035, faster than the 13.3% projected for all jobs. Projections are indicative, not forecasts, and JSA says they don't yet reflect generative AI.
What the job involves
- Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information.
- Supports business growth and development through the preparation and execution of market objectives, policies and programs.
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
- Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
How to get there
What it usually takes. A bachelor degree or higher. This is the skill level Jobs and Skills Australia gives the advertising and marketing professionals group, and some roles differ.
What people in the job have. Highest qualification held: 71% a degree or higher, 10% a diploma, 5% a Certificate III or IV.
Many jobs also need registration, a licence or a specific accredited course. Check the professional body or regulator before you choose.
Courses that can lead here
Estimate your ATAR and this page shows the gap to each course. Your marks stay on your device.
Victoria23 matches
VTAC lowest selection ranks, December 2025 offer round.
Marketing · Monash, Caulfield77.35 Marketing (Psychology) · Deakin, Online77.15 Media and Communication (Marketing major) · La Trobe, Melbourne60.20 Business (Marketing major) · La Trobe, Bendigo58.10 Business (Marketing & Management) · Federation, Online56.95 Business (Marketing major) · Swinburne, Hawthorn55.65Diplomas and other ways in
Showing 12 of 23 matches. Search every course.
NSW and ACT22 matches
UAC lowest selection ranks, December Round 2, 2025-26 admissions.
Bachelor of Advanced Digital Marketing and Analytics (Honours) · Griffith99.55 Bachelor of Marketing and Media · Macquarie93.40Diplomas and other ways in
Bachelor of Marketing & Media via Diploma of Marketing & Media · Macquarie61.30 Diploma of Marketing and Media · Macquarie67.80Showing 7 of 22 matches. Search every course.
Queensland19 matches
QTAC course pages, ATAR/Selection Rank profile for semester 1, 2026.
Diplomas and other ways in
Showing 10 of 19 matches. Search every course.
Western Australia3 matches
TISC Course Search: lowest ATAR offered for 2026 entry and guaranteed offer ATARs.
Bachelor of Business in Marketing · Murdoch, Perth70.00 guaranteed Bachelor of Marketing, Advertising and Public Relations · ECU, City60.80 Bachelor of Science (Psychology), Bachelor of Commerce (Marketing) (double degree) · Curtin, Perth71.05Matched on course names, 67 across four admissions centres. A lowest selection rank includes adjustment points and moves every year. Check prerequisites and whether the course is accredited for this job.
Graduate outcomes, national
Undergraduates surveyed about four to six months after finishing, in 2025, across all providers. Full-time work is among those available for it. All graduates: 75.4% and $77,000. These are national figures for the study area, not for this course or uni, and a first-year salary says little about later pay. Source: QILT Graduate Outcomes Survey 2025.
Does it fit your interests?
Strongest interest areas for this kind of work: Enterprising, Conventional, Investigative.
From O*NET ratings for "Market Research Analysts and Marketing Specialists", the closest US occupation in JSA's correspondence (a acceptable match). US ratings are a guide to Australian jobs, not a measurement of them.
Careers with similar interests
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Share your storyJob data: © Commonwealth of Australia, Jobs and Skills Australia occupation profiles, February 2026 and Employment Projections, May 2025 to May 2035 (Victoria University), CC BY 4.0. Jobs and Skills Australia, ANZSCO 2013 Version 1.2 to O*NET-SOC 2019 Taxonomy correspondence.
Graduate outcomes: QILT Graduate Outcomes Survey 2025, National Report Tables (Social Research Centre, for the Australian Government).
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Curve ATAR has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.